MUSHROOM'S SPAWN.

MUSHROOM SPAWN.

Spawn is the vegetative mycelium from a selected mushroom grown on a convenient medium like wheat, millet, sorghum, etc for mushroom production. It essentially involves preparation of pure culture of mushroom from tissues/spores that is generally maintained on appropiate growing medium, followed by culturing on sterilized grains and further multiplied on grains. The spawn thus comprises of mycelium of the mushroom and a supporting medium which provides nutrition to the fungus during its growth. Before the advent of grain spawn, different kinds of spawn used were natural or Virgin spawn (from the pastures & meadows), Flake spawn (breaking of beds through which mushroom mycelium has run), Milltrack spawn (bricks dried and made from mixture of horse dung, cow dung and loan soil) and manure spawn (on sterilized horse manure or compost manure).
       Oyster mushrooms are by far the easiest and least expensive to grow. For small cultivators with limited budgets, oyster mushrooms are the clear choice for gaining entry into gourmet mushroom industry. Pleurotus species grow on a wider array of forest and agricultural wastes than species from any other group. Pleurotus species can best serve to reduce hunger in developing nations and to revitalize rural economics. Most extraordinary about the oyster mushrooms is their conversion of substrate mass into the mushrooms (Paul stamets, 1993).
       Pleurotus species are efficient lignin degraders, which can grow on different agricultural wastes with broad adaptability to varied agro-climatic conditions (Jandiak & Goyal 1995).
Mushroom cultivation is compatible with other farming and horticultural activities. It can be regarded as a very efficient system in recycling with no waste from production to consumption. Mushrooms both add flavor to bland staple foods and are a valuable food in their own right; they are often considered to provide a fair substitute to meat, with at least a comparable nutritional value to many vegetables. The consumption of mushrooms can make a valuable addition to the often unbalanced diets of people in developing countries (Elaine Marshall and N.G (Tan) Nair, 2009).

           Pleurotus species contain high potassium to sodium ratio, which makes mushrooms an ideal food for patients suffering from hypertension & heart diseases. Recently, mushrooms have become attractive as functional foods and as a source of physiologically beneficial medicines, while being devoid of undesirable side effects (Sadler M, 2003). 

Mushrooms are known to be medically active in several therapies, such as antitumour, antibacterial, antiviral, haematological and immunomodulating treatments (Wasser, 2002; Lindequist et al., 2005).

-SPAWN PRODUCTION OF PLEUROTUS OSTREATUS (WHITE OYSTER MUSHROOM) FROM ORGANIC LIQUID CULTURES. 

Mamaland Mushroom Farms.

Mamaland Mushroom Farm(2015).
E-Mail:-Mamalandmushroomproject@gmail.com,
Phone/Watsapp:+255621-080300/+255682-757566.
Twitter/Facebook/Linkedin/Google+:Mamaland mushroom farm. Blog:Mamalandmushroomproject.blogspot.com
-Fight Back Against Malnutrition,Save Lives. #Mushroom_Is_Therapy.

Kalonga,AE.
Department of Spawn Laboratory, Mamaland Mushroom Farms(2015)
Mamalandmushroomproject@gmail.com.
Morogoro,Tanzania.

Fight Back Against Malnutrition,Save Lives. Mushroom is Therapy. #Mushroom_Is_Therapy.

MUSHROOM INDUSTRY AND ITS MARKETING STRATEGIES.

MUSHROOM INDUSTRY AND ITS MARKETING STRATEGIES.

Mushroom industry is a new and small in Tanzania. This industry, however, is growing as one of the sources of food and a new source of wealth for farmers. There are many potentialities of this industry, although the industry faces issues and challenges that could slow down its development from the perspective of growers. The production issues are related to managing the hot weather, supply of low quality spawns and the increase in production cost. In general, the demand for oyster mushroom is more than the quantity supplied by growers. Thus, there is no competition in marketing the oyster mushroom, especially in Tanzania. The higher demand resulted in a higher price. The price of oyster mushroom is determined by marketers. However, the marketers still need to strategize the marketing effort by fulfilling the consumer needs and wants. The mushroom industry has the potential to be developed due to higher demand from local and global consumers.

Marketing agricultural product is considered to be a very challenging and complex effort. It involves moving of products from farm-gate to retail consumers. It is a dynamic process and involves a number of ownership changes and economic activities such as harvesting, processing, storage, transporting and retailing. Furthermore, the marketing of agriculture food products requires some public rules such as grading and standards, food-safety policies, market information and future markets. The marketing of agriculture food products is very different from marketing of agriculture commodities in general. Some uniqueness of agriculture food products is their short shelf life, non-uniform size, colour, physical shape and taste. The other important distinguishing characteristic of agriculture food products is the remoteness of the farms from the final consumers. Thus, these characteristics require special handling treatments and marketing strategies.

Mamaland Mushroom Farm(2015).
E-Mail:-Mamalandmushroomproject@gmail.com,
Phone:+255682-757566/+255621-080300.
Twitter/Facebook/Linkedin/Google+:Mamaland mushroom farm. Blog:Mamalandmushroomproject.blogspot.com
Fight Back Against Malnutrition,Save Lives. Mushroom is Therapy. #Mushroom_Is_Therapy.

Fight Back Against Malnutrition,Save Lives. Mushroom is Therapy. #Mushroom_Is_Therapy.