MUSHROOM INDUSTRY AND ITS MARKETING STRATEGIES.

MUSHROOM INDUSTRY AND ITS MARKETING STRATEGIES.

Mushroom industry is a new and small in Tanzania. This industry, however, is growing as one of the sources of food and a new source of wealth for farmers. There are many potentialities of this industry, although the industry faces issues and challenges that could slow down its development from the perspective of growers. The production issues are related to managing the hot weather, supply of low quality spawns and the increase in production cost. In general, the demand for oyster mushroom is more than the quantity supplied by growers. Thus, there is no competition in marketing the oyster mushroom, especially in Tanzania. The higher demand resulted in a higher price. The price of oyster mushroom is determined by marketers. However, the marketers still need to strategize the marketing effort by fulfilling the consumer needs and wants. The mushroom industry has the potential to be developed due to higher demand from local and global consumers.

Marketing agricultural product is considered to be a very challenging and complex effort. It involves moving of products from farm-gate to retail consumers. It is a dynamic process and involves a number of ownership changes and economic activities such as harvesting, processing, storage, transporting and retailing. Furthermore, the marketing of agriculture food products requires some public rules such as grading and standards, food-safety policies, market information and future markets. The marketing of agriculture food products is very different from marketing of agriculture commodities in general. Some uniqueness of agriculture food products is their short shelf life, non-uniform size, colour, physical shape and taste. The other important distinguishing characteristic of agriculture food products is the remoteness of the farms from the final consumers. Thus, these characteristics require special handling treatments and marketing strategies.

Mamaland Mushroom Farm(2015).
E-Mail:-Mamalandmushroomproject@gmail.com,
Phone:+255682-757566/+255621-080300.
Twitter/Facebook/Linkedin/Google+:Mamaland mushroom farm. Blog:Mamalandmushroomproject.blogspot.com
Fight Back Against Malnutrition,Save Lives. Mushroom is Therapy. #Mushroom_Is_Therapy.

Fight Back Against Malnutrition,Save Lives. Mushroom is Therapy. #Mushroom_Is_Therapy.

INTERNATIONAL DAY OF THE AFRICAN CHILD.

International Day of the African Child takes place on June 16, 2017. The Day of the African Child has been celebrated every year since 1991, when it was first initiated by the Organization of African Unity. It honors those who participated in the Soweto Uprising in 1976 on that day. It also raises awareness of the continuing need for improvement of the education provided to African children. In Soweto, South Africa, on June 16, 1976, about ten thousand black school children marched in a column more than half a mile long, protesting the poor quality of their education and demanding their right to be taught in their own language. Hundreds of young students were shot, the most famous of which being Hector Peterson. More than a hundred people were killed in the protests of the following two weeks, and more than a thousand were injured.

The Day of the African Child (DAC) 2017 will be observed Under the theme “The 2030 Agenda for Sustainable Development for Children in Africa: Accelerating protection, empowerment and equal opportunity”. The Child friendly version is “Accelerating protection, empowerment and equal opportunities for children in Africa by 2030″. Mamaland Mushroom Farms,is part of the efforts to elevate child protection agenda in conflict situation in Africa as well as a guarantee the protection and preservation of life and well-being of the African children. 

DAC 2017 is commemorated every year on 16 June.Under the theme “Accelerating protection, empowerment and equal opportunities for children in Africa by 2030″ we should reduce deaths of children under five which over 54% contributed by Protein-Energy Malnutrition (P.E.M) by using alternative protein source which are Soya and Mushrooms.

Mamaland Mushroom Farms.

Mamaland Mushroom Farm(2015).
E-Mail:-Mamalandmushroomproject@gmail.com,
Phone/Watsapp:+255621-080300/+255682-757566.
Twitter/Facebook/Linkedin/Google+:Mamaland mushroom farm. Blog:Mamalandmushroomproject.blogspot.com
-Fight Back Against Malnutrition,Save Lives. #Mushroom_Is_Therapy.

ROLE OF WOMEN IN AGRICULTURE AND RURAL DEVELOPMENT IN AFRICAN COUNTRIES.

ROLE OF WOMEN IN AGRICULTURE AND RURAL DEVELOPMENT IN AFRICAN COUNTRIES.

     Women are the backbone of the development of rural and national economies. They comprise 43% of the world’s agricultural labor force, which rises to 70% in some countries.
In Africa, 80% of the agricultural production comes from small farmers, who are mostly rural women. Women comprise the largest percentage of the workforce in the agricultural sector, but do not have access and control over all land and productive resources.
During the last ten years, many African countries have adopted new land laws in order to strengthen women’s land ownership rights. This has helped improve the situation of rural women.
To this effect, the lack of appreciation of the role of rural women in agriculture is harmful and gives rise to a lack of specific policies, policies which are misdirected, high levels of poverty, illiteracy and non-involvement in the design and planning of programs and policies, which involves a process of mutual learning that reflects the real and specific needs of rural women.

 Despite the important roles they play in agricultural economies, rural women in Africa suffer from the highest illiteracy rates and are the most visible face of poverty.
Women guarantee livelihoods, especially in rural areas. As a result of their great efforts in agricultural production, women’s production helps to guarantee their self-sustenance.
This is still not enough, however, to cover other needs, such as health care, paying for the education of their children or the acquisition of other products and goods which are necessary on a day-to-day basis since they have a limited financial capacity caused by an inefficient supply chain and poor conservation of their surpluses.
Connected with these problems there is also the issue of climate change, which includes irregular rainfall, floods, droughts and cyclones, whose effects have a greater impact on rural women and make their life difficult.
Rural women have to walk, moreover, long distances to carry water and fetch firewood, which is harmful for the health of humans, causing high rates of infant and maternal mortality, reversing progress in education and endangering food sovereignty, as well as food security and nutrition.

 

     The training of rural women is very important, especially with the adoption of modern agricultural techniques that are tailored to local conditions and that use natural resources in a sustainable manner, with a view to achieving economic development without degrading the environment.
It requires the dissemination of the results of research carried out by experts - including those on agro-ecological techniques -with a view to increasing Rural Women’s production levels.
To this effect, it must be pointed out that agro-ecological practices require the provision of certain public goods, such as extension services, storage facilities, rural infrastructure (roads, electricity, and information and communication technologies), access to markets and access to credit, as well as supporting organizations and farmer cooperatives. 

       Governments have a key role to play in relation thereto, as well as supporting the access to land, water and seeds by rural women who are involved in small-scale agriculture.
Giving support to rural women is a way of breaking the vicious cycle that leads to rural poverty and to the expansion of slums in the cities, where the poor get poorer. Development strategies should consider rural women as the epicenter, paying special attention to their social skills both within and without agriculture sector.

      We,as an agribusiness venture (Mamaland Mushroom Farms) we are recognizing the role that rural women play and the contribution that they make in networks and cooperatives, giving them greater support and involving them in the training and conducting of development programs that enhance women's role in agricultural production.
Networks operating in rural areas, especially rural women's organizations, are partners to be involved in the conception of development programs.
-HAPPY INTERNATIONAL WOMEN DAY.
#BeBoldForChange (08/03/2017).

Mamaland Mushroom Farm(2015).
E-Mail:-Mamalandmushroomproject@gmail.com,
Phone:+255682757566.
Twitter/Facebook/Linkedin/Google+:Mamaland mushroom farm.
Blog:Mamalandmushroomproject.blogspot.com

Fight Back Against Malnutrition,Save Lives. Mushroom is Therapy. #Mushroom_Is_Therapy.

OYSTER MUSHROOM INDUSTRY.

OYSTER MUSHROOM INDUSTRY.

Mushroom industry is a new and small in Tanzania. This industry, however, is growing as one of the sources of food and a new source of wealth for farmers. There are many potentialities of this industry, although the industry faces issues and challenges that could slow down its development from the perspective of growers. The production issues are related to managing the hot weather, supply of low quality spawns and the increase in production cost. In general, the demand for oyster mushroom is more than the quantity supplied by growers. Thus, there is no competition in marketing the oyster mushroom, especially in Tanzania. The higher demand resulted in a higher price. The price of oyster mushroom is determined by marketers. However, the marketers still need to strategize the marketing effort by fulfilling the consumer needs and wants. The mushroom industry has the potential to be developed due to higher demand from local and global consumers.

Mamaland Mushroom Farms.

Mamaland Mushroom Farm(2015).
E-Mail:-Mamalandmushroomproject@gmail.com,
Phone/Watsapp:+255621-080300/+255682-757566.
Twitter/Facebook/Linkedin/Google+:Mamaland mushroom farm. Blog:Mamalandmushroomproject.blogspot.com
-Fight Back Against Malnutrition,Save Lives. Mushroom is Therapy. #Mushroom_Is_Therapy.

CHRONIC MALNUTRITION IN TANZANIA.

 CHRONIC MALNUTRITION IN TANZANIA.

Poverty and food insecurity are the main drivers of chronic undernutrition in Tanzania. Chronic undernutrition is the greatest contributor to under-5 mortality and is estimated to cost the country 2.65 percent of its gross domestic product (GDP) due to lost revenues from poor cognitive and physical development in early life. It is caused primarily by inadequate access to a diverse and quality diet and poor feeding practices at home.
The economically underprivileged urban communities in Tanzania live without enough to feed on to satisfy their physiological needs especially the micro-nutrient. These communities are resource deprived as they struggle to meet their immediate necessities. The youth unemployment level in Tanzania is estimated to be over 60%. Women are at risk malnutrition and they play a fundamental role at household level inclusive of child care.

Solution: What is the proposed solution?.
-Mushrooms are very nutritious foods, not resource straining to produce and yet still uncommon on the local markets. 
-Their nutritional value is almost twice that of vegetables or fruit. They are rich in Vitamin B, C & D, mineral elements, dietary fibers and contain substances that may prevent or reduce cancer, heart diseases, diabetes and viral infections.
-The biodegradable bi-products of the gardens can be used as organic manure which is vital for plant growth especially for vegetables and fruits on which man and livestock can feed. 
-Mushrooms have an overwhelming market demand. The venture is such an ideal source of income and employment opportunities. 
-The project (Mamaland Mushroom Farms) seeks to promote value chain management through preservation, and processing.


Mamaland Mushroom Farm(2015).
E-Mail:-Mamalandmushroomproject@gmail.com,
Phone:+255621-080300.
Twitter/Facebook/Linkedin/Google+:Mamaland mushroom farm. Blog:Mamalandmushroomproject.blogspot.com
Fight Back Against Malnutrition,Save Lives. Mushroom is Therapy. #Mushroom_Is_Therapy.

PLEUROTUS OSTREATUS (OYSTER MUSHROOMS).

 PLEUROTUS OSTREATUS (OYSTER MUSHROOMS).

 

Oyster mushrooms (Pleurotus ostreatus) are a type of medicinal mushroom. Often consumed as a food, it’s also available in dietary supplement form. In certain systems of traditional medicine (such as traditional Chinese medicine), oyster mushrooms are used to treat a variety of health conditions.

Oyster mushrooms contain a number of substances thought to influence health. These substances include beta-glucan and several other polysaccharides (a class of carbohydrates found to affect immune function).
Uses for Oyster Mushrooms.
In alternative medicine, oyster mushrooms are said to help treat the following health problems:
-Atherosclerosis,
-Diabetes,
- High cholesterol,
-Respiratory tract infections.
In addition, oyster mushrooms are purported to stimulate the immune system and protect against some forms of cancer.
Benefits of Oyster Mushrooms.
So far, few scientific studies have focused on oyster mushrooms. While there’s currently a lack of clinical trials testing the effects of oyster mushrooms, some preliminary research shows that the fungus may offer certain benefits. Here’s a look at some of the available evidence for oyster mushroom’s health effects:
1) High Cholesterol.
Several animal-based studies suggest that oyster mushrooms may help lower your cholesterol and protect against hardening of the arteries.For example, a preliminary study published in Clinical and Experimental Pharmacology and Physiology in 2003 found that oyster mushrooms may reduce total cholesterol levels.
In tests on rats, the study’s authors also observed that treatment with oyster mushroom helped increase the animals’ antioxidant status and decrease their levels of triglycerides. High triglyceride levels have been associated with an increased risk of cardiovascular disease.
2) Cancer.
Some preliminary research indicates that oyster mushrooms may possess cancer-fighting properties.This research includes a study published in International Journal of Oncology in 2008, in which tests on human cells demonstrated that an oyster mushroom extract may suppress the growth and spread of breast cancer and colon cancer.
Additionally, a mouse-based study published in the International Journal of Medicinal Mushrooms in 2011 determined that an oyster mushroom extract may fight tumor growth, in part by activating certain immune cells.

Alternatives to Oyster Mushrooms.
There are several types of medicinal mushrooms that may help strengthen your immune system. These mushrooms include maitake, ganoderma, and shiitake.Getting your fill of immune-boosting foods may also help enhance your immune function.
For help in keeping your cholesterol in check, make sure to get plenty of soluble fiber (found in a wide range of foods, including grains, legumes, fruits, and vegetables), limit your intake of saturated fats, and load up on omega-3 fatty acids.
There’s also some evidence that drinking green tea on a regular basis and consuming plant sterols may help combat high cholesterol.
Where to Find Them.
Oyster mushrooms are sold as a whole food in many SUPERMARKETS and food stores. You can also buy oyster mushrooms from farms specializing in natural products like  

Mamaland Mushroom Farms.
Mamaland Mushroom Farm(2015).
E-Mail:-Mamalandmushroomproject@gmail.com,
Phone/Watsapp:+255621-080300.
Twitter/Facebook/Linkedin/Google+:Mamaland mushroom farm. Blog:Mamalandmushroomproject.blogspot.com
-Fight Back Against Malnutrition,Save Lives. Mushroom is Therapy. #Mushroom_Is_Therapy.

Fight Back Against Malnutrition,Save Lives. Mushroom is Therapy. #Mushroom_Is_Therapy.

HANDS-ON MUSHROOM PRODUCTION SEMINAR-KAGERA,TANZANIA.

HANDS-ON MUSHROOM PRODUCTION SEMINAR-KAGERA,TANZANIA.

Mamaland Mushroom Farms conducted hands-on mushroom's production seminar in Karagwe district in Kagera region on 28-29th October 2016. Special thanks for all who contributed on succession of an event including Fadeco Community Radio of Kagera region and all the participants from different parts of Kagera region who attended the seminar. It is our hope that you will use effectively the knowledge you acquired from the seminar for the benefits of the whole community.  

MREJESHO WA MAFUNZO YA KILIMO HAI CHA UYOGA KARAGWE MKOANI KAGERA.

MREJESHO WA MAFUNZO YA KILIMO HAI CHA UYOGA KARAGWE MKOANI KAGERA.

 

 

MAMALAND MUSHROOM FARMS wakishirikiana na FADECO COMMUNITY RADIO ya Karagwe mkoani Kagera, tunatoa shukrani kwa wajasiriamali takribani 108 waliohudhuria semina maalum ihusuyo fursa mbalimbali zitokanazo na KILIMO HAI CHA UYOGA KIBIASHARA katika jitihada za kupambana na umasikini na lishe duni yaliyofanyika mnamo tarehe 27-29/10/2016. Mafunzo yalifanyika katika ukumbi wa BISHOP MUKUTA MEMORIAL CONFERENCE CENTRE (BMMCC).

UYOGA ni kati ya mazao yenye faida kubwa kiuchumi na kiafya pia. Baadhi ya faida za UYOGA kiuchumi na kiafya ni kama zifuatazo:

-Kiasi kidogo sana cha fedha za uwekezaji kinahitajika,
-Fedha iliyowekezwa inaweza kurudi ndani ya muda mfupi sana,
-Masaa machache yanahitajika katika kilimo cha Uyoga,
-Hurudisha faida kwa muda mfupi kuliko mazao mengine
(mavuno ni ndani ya siku 26),
-Mkulima huendelea kuvuna kwa miezi mitatu hadi mitano,
-Haihitaji mtaji mkubwa, huchukua nafasi ndogo ya kuzalishia/kulima,
-muda wa kuhudumia shamba, wastani wa masaa 4 kwa wiki,
-Haihitaji mbolea wala madawa ya kufukuza wadudu,
Faida za Kiafya ni kama ifuatavyo:-
-Hupunguza kiwango cha rehemu mwilini,
-Huzuia saratani za aina mbalimbali,
-Huboresha kinga ya mwili dhidi ya magonjwa,
-Ni chanzo cha madini ya chuma na zinki,
-kupunguza uzito wa mwili,
-Chanzo kizuri cha Vitamini D,
-Haina mafuta yaletayo maradhi ya moyo.

KWA MAFUNZO YA KILIMO HAI CHA UYOGA, MBEGU ZA UYOGA [ KWA GHARAMA NAFUU] NA MAFUNZO YA UJASIRIAMALI NA BIASHARA wasiliana nasi kupitia:-
Mamaland Mushroom Farm(2015).
E-Mail:-Mamalandmushroomproject@gmail.com,
Phone/Watsapp:0621080300.
Twitter/Facebook/Linkedin/Google+:Mamaland mushroom farm. Blog:Mamalandmushroomproject.blogspot.com
-Fight Back Against Malnutrition,Save Lives. Mushroom is Therapy. #Mushroom_Is_Therapy.

Fight Back Against Malnutrition,Save Lives. Mushroom is Therapy. #Mushroom_Is_Therapy.